How we advise

Ambitious and focused but true to our values.

We have a clear philosophy and a process to match. Together they enable us to offer investment advice for the good of our clients, our community and the wider world around us.

Our approach


It is easy to focus so hard on the bottom line that you lose sight of everything that contributes to it. The excuse is that the end justifies the means. We reject that way of thinking.

For us, your ‘net worth’ is about the value of your investments and the impact that they and your financial plan have on the world around us. These are in no way mutually exclusive.

Doing things the right way

For us, the means and the end are equally important and achievable. Our aim is to leave your finances in a healthier state than we found them, and to have precisely the same effect on the world around us.

Being socially responsible and contributing to a more sustainable planet is not about making grand gestures or shouting as loudly as possible. It’s about creating an environment in which there is no option but to work for the greater good.

Working with like-minded others

That means surrounding ourselves with people, clients and partners who feel the same way, and who understand that you don’t have to choose between great performance and a positive social impact. You can have both.

Sustainability means ensuring that every meeting adds value. That the advice we and our partners give considers financial and ethical consequences. That every decision is made for the right reasons.


You are unique. It’s easy to say, but so often ignored, particularly when it comes to financial planning.

We’ll make sure your personal financial plan matches your objectives and your values. We’ll also ensure you have access to the investment solutions best suited to you – and that you can feel confident and in control if you need to alter your plan, should your circumstances change. Our reporting will be clean, clear and helpful.

Our three phase approach to your financial plan


Financial planning is about working together to understand your long-term lifestyle goals from paying school fees to your dream retirement and creating a strategy to help you make it happen.


Realising your goals will require a well-designed investment strategy. No two people have exactly the same time horizons, attitude to risk or lifestyle needs. We will help design a portfolio that is made for you and that sits comfortably with your approach to all these factors.


None of us can predict the future and it is inevitable that there will be unexpected twists and turns along the way, both in the markets and in our own lives. Regular reviews will ensure that your financial plan and execution are agile and robust enough to adapt to these changes and keep your goals in sight.

St. James’s Place

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Who we are

Each member of our team, with our own background, experience, qualifications and quirks, share a commitment not just to our clients but also to each other and the world around us. We love what we do, giving you the freedom to do what you love.

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Get in touch and begin your journey

Hong Kong
+852 3695 5286